For years now, blog articles, Youtube videos, and social media posts have bigger audiences and easier access to the general user than ever before. Because of this, the marketing efforts of big brands and small businesses alike have shifted into online content marketing over traditional advertising.
Content marketing isn’t exactly easy, though. It requires more of a tactical and time-critical approach more than ever and competition is pretty tight in most industries. While skills from traditional advertising can certainly rollover into content marketing, other more peculiar skills are needed, and it’s usually younger generations picking up the slack.
From Advertising Agencies to Content Agencies
While radio, newspapers and TV commercials are not exactly dead, you find a shift of old advertising agencies going converting into general “content agencies”. Many of the ideas are the same, just with different platforms and social engineering strategies. A lot of large, old companies will likely keep all aspects of marketing in place to maintain relations with both the older and newer generations.
New-age content marketing agencies like Lemon Dog Digital Marketing Agency branch out into relatively new aspects of advertising. Online reputation management, for instance, combines SEO and content marketing methods to make sure that certain aspects of your brand are more visible to others. This can include anything from changing the public perception of one’s company or simply making sure new products and services are ahead of old ones.
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